News

23/09/2015
Tour of Britain: Wordsworth House Makeover

Bell Group, in collaboration with The National Trust, came up with a radical plan to makeover the front of Wordsworth House in Cockermouth in celebration of the third stage of the Tour of Britain, which started in the town on 8th September.

We worked side by side with The National Trust and Wordsworth House to sponsor a facelift to the childhood home of the renowned poet, William Wordsworth.The house’s usual shade of terracotta limewash was temporarily replaced with an eye-catching scheme of green spots on a white background, inspired by the King of the Mountains jersey worn by the cycle race’s leading climber.

Together with The National Trust, we wanted to celebrate the fact that stage three of this year’s race started from outside Wordsworth House, on Cockermouth Main Street. Wordsworth was the original king of the mountains; he tramped the Lakeland valleys and fells almost every day of his life and celebrated their beauty and power to inspire and refresh the soul in countless poems. If bikes had existed in his youth, we think this lover of all things outdoors would have been an enthusiastic cyclist too. Bell Group has seen this as a fun project to showcase our expertise and sensitivity in working with historic properties.

Zoe Gilbert, who manages Wordsworth House and Garden on behalf of the National Trust, said:

“When we realised the Tour of Britain’s visit to the town coincided with a planned repaint of the house’s frontage, it seemed too good an opportunity to miss.  We see the temporary change as a good way to draw attention to the house and, hopefully, inspire people to visit, as well as to spread the word about the work the National Trust does in the Lakes, and across the rest of the country, to encourage people to get outside more and enjoy our beautiful countryside on foot or by bike."

George Bell, Chief Executive of Bell Group, said:

“We are a family-owned and operated company committed to excellence, and supporting our clients is a core component of our identity. Therefore, we’re delighted to be involved in this fun-filled event that will not only catch the attention of the local community but, hopefully raise the profile of Wordsworth House and Garden and the work of The National Trust.”